The new Lacoste L!VE fragrance represents a whole new chapter for Lacoste fragrances. The unique design, concept and holistic campaign appeal to a more urban consumer seeking authenticity and creativity. That’s why creativity is at the heart of the new LACOSTE L!VE fragrance; from the way LACOSTE and P&G Prestige have collaboratively developed the flacon, the juice and the innovative global campaign.” – Antoine Delgrange, Global Marketing Director P&G Prestige.
Lacoste will award a 100ml bottle of Lacoste L!VE, valued at R 865.00 each, to the top six entrants who manage to dazzle them with their ‘new perspectives’.
For farther notes follow the link GQ <—- It’s simple: take your innovative photo and post it to Instagram and/or Twitter with the #newperspectivesa and tag @GQdotcoza in to confirm your entry.