Welcome to the era of the low-heel

The company, a one time purveyor of “the-higher-the-better” philosophy re: heels, has recognized the need to adapt and is launching a nationwide makeover. Developed by David Collins Studio, the makeover includes a palette of soft hues and textures that are intended to impart the “intimacy of a fantasy closet.”


Via Jimmy Choo’s new Choo.08

PS : The luxury company also join the likes of Christian Louboutin and Ferragamo by offering a customizable shoe. The made-to-order program begins at $750, and offers up various silhouettes, fabrications, colors and heel heights for manipulation. And personal monograms are a go. Of course.
New Store Design, Young Collection Herald Shift at Jimmy Choo Shoes [Detroit Free Press]


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