Launches/Relaunches

Grazia International Network launches e-commerce platform

 

 

The Mondadori Group has announced its acquisition of London-based marketplace London-Boutiques.com, accelerating the development of the Grazia International Network through e-commerce. Chief Executive of the Mondadori Group Ernesto Mauri stated: ‘This operation is part of a project for the launch of a global e-commerce platform for the Grazia brand.’ The brand aims to launch further into the digital world with the acquisition being the first step towards a development plan starting from London and including Italy, France and other countries where Grazia is published in the future. After the summer, graziashop.com, an integrated Grazia International Network platform for e-commerce fashion, will launch online, enabling users to purchase items from international boutiques.

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