While one might not normally think of Vivienne Westwood, “eco-warrior,” giving a lecture while simultaneously washing herself as the most persuasive way to convince someone to swear off meat from their diet, PETA is betting otherwise. Their newest viral video hopeful, starring the London-based design matron sans clothing (but keeping a full face of makeup), reminds us all that there is in fact a way to convince your roommate that half hour showers are totally necessary—just go vegetarian and you’ll be saving enough water to take luxurious guilt-free showers just like Westwood every single day. As she puts it, “I’m an eco-warrior but I take long showers with a clean conscience because I’m vegetarian.
· Watch Vivienne Westwood Jump In The Shower For PETA [Dazed Digital]


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