Ad Campaign, fragrance

Carven introduces new fragrance for women

Carven introduces new fragrance for women

Carven has announced the launch of its new Carven L’eau De Toilette, created by Francis Kurkdjian. A lighter and fresher scent than the original Carven Parfum, it combines top notes of freesia in place of jasmine for floral lightness, middle notes of white hyacinth and wisteria, and bottom notes of amber, white musks and sandalwood. The bottle has been designed by Thierry de Baschmakoff, who chose green for the bottle to denote freedom, vivacity and femininity. The fragrance is available as an Eau de Toilette Spray in 100ml (£68), 50ml (£52) and 30ml (£35); Light Body Cream (£24); Light Bath and Shower Gel (£20); and Light Deodorant Spray (£20). Available exclusively at Selfridges from March 30 and nationwide May 10.

Website: www.carven.fr
Twitter: @carven_paris
Twitter: @essencepr
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