Luxury label Prada has collaborated with W magazine’s Edward Enninful on The Iconoclasts project, which sees a fashion name take over the visual identity of a Prada store. The Fashion and Style Director, who works on the brand’s men and women’s Monte Napoleone stores, has taken inspiration from the energy and original thought of Harlem Renaissance, an exciting time of artistic explosion and cultural exchange for the African American community in the US in the 1920s. The women’s store will feature mannequins in Prada spring/summer 2014 and archive looks, guests at an imagined 1920s club and an art deco bar, while the men’s shop sees the mannequins wear the same season, set among game tables and 1920s food and cocktails. Both stores will feature new fashion images shot by Edward and Emma Summerton. The series initially launched in 2009 when Alex White re-dressed the New York Broadway store, Katie Grand the London shop, Olivier Rizzo the Milan store and Carine Roitfeld the Paris boutique.
VIA fashion monitor