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Erykah Badu Fronts Givenchy’s New Campaign

Riccardo Tisci is known, among other talents, for having one of the keenest eyes in casting. So when he puts an unexpected face in his ad campaigns for Givenchy, the world takes notice. Expect tremors on this one. Presenting the new star of the label’s Mert & Marcus-shot campaigns: neo-soul singer Erykah Badu.

Erykah Badu and Riley in Givenchy's Spring '14 campaign

“Erykah, she’s an icon—come on!” Tisci said by phone from Paris. “What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something—they are great artists, or beautiful women, or stylish women, or models that I really believe in. It’s kind of a family portfolio.” – STYLE.COM

Erykah Badu in Givenchy's campaign

Photo: Mert Alas and Marcus Piggott / Courtesy of Givenchy

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