Menswear stars – Common, Kit Neale and footwear designer Diego Vanassibara – will receive the Topman-sponsored NEWGENMEN support at this season’s London Collections: Men it was confirmed today. Agi & Sam, Astrid Andersen, Lee Roach, Martine Rose, Matthew Miller, Nasir Mazhar and Shaun Samson will all continue to receive the support again this season.
NEWGEN MEN began in September 2009, building on TOPMAN and Fashion East’s successful MAN initiative. It has since become instrumental in raising the profile of emerging British designers using London Collections: Men as a showcasing platform. As well as sponsorship, the initiative offers its recipients tailored business and mentoring support, with a view to increasing the success of their business commercially and building relationships with key press and buyers.
This is the highest number of designers to receive the support since the Newgen Men initiative was launched.
The recipients receive sponsorship and showcasing opportunities during London Collections: Men, as well as business and mentoring support. DLA Piper is to provide legal and commercial advice to the designers.
Picture credit: GoRunway
NEWGEN MEN Application & Criteria