Start Today, which operates Japan’s largest fashion e-commerce portal, Zozotown, is targeting the teens-to-20s fashion market with a new online mall called La Boo, fronted by Cara Delevingne. A marketplace for third-party merchants, and currently offers about 100 labels, including Baroque Japan’s Moussy, Cecil McBee, Love Girls Market and Egoist, as well as Mash Style Lab’s Snidel and the UK’s Topshop. JapanConsuming reports.

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