Margherita Missoni named creative director of M Missoni
Italian fashion group Missoni announced on October 3 the appointment of Margherita Maccapani Missoni as creative director of the M Missoni line.
“I am both proud and overjoyed to welcome Margherita back to the Missoni Group” said Angela Missoni, president and creative director of the group, as well as the mother of Margherita and daughter of group founders Ottavio Missoni and Rosita Jelmini. “In her professional trajectory within and outside the company, Margherita has demonstrated her considerable skills. With her innovative creativity and natural understanding of style, she also proved to be a successful communicator of the house codes.”
After bringing the M Missoni ready-to-wear license back in-house last spring, the Missoni group is planning to innovate both the style and positioning of the collection. Leveraging Missoni’s three-generation heritage as a family-run business, the group put creativity for M Missoni in the hands of Margherita Missoni, back with the company after a few years spent pursuing other professional projects.
M Missoni was founded in 1998 and currently generates a revenue of over €50 million. It is distributed in 60 countries worldwide via over 700 retailers. The Missoni group generates a global revenue of €150 million, 75% of which comes from outside Italy, and has approximately 300 employees. The Missoni family still owns a 58.8% stake in the group.
On September 22 Missoni fêted its 65th anniversary with an unforgettable show-event in the new CityLife residential and business district in Milan.